Trade buyer’s guide 2026
Bulk matcha price per kg (2026 index)
Bulk matcha costs €35.90 to €79 per kg ex VAT for culinary or latte grades, €149 per kg for the one premium grade with a published price and €199 per kg for ceremonial, based on EU price lists checked on 9 November 2026. Big Moca, ranked first, is IFS Broker certified, lists vending matcha from €17 per kg (tiers after B2B login) and sells culinary matcha from 500 g.
- Culinary / latte grade
- €35.90 to €79.00 per kg ex VAT (Made in Thé, Hojicha Wholesale)
- Premium grade
- €149 per kg ex VAT (one published price)
- Ceremonial grade
- €199 per kg ex VAT in EUR; £115 to £170.52 per kg in GBP
- Ranked first
- Big Moca: IFS Broker certified; Culinary Matcha 100 g €14.99; vending matcha in 1, 6 and 30 kg from €17/kg (tiers after B2B login)
- Largest price driver
- Grade: ceremonial costs 2.5 times culinary at the same supplier
- Volume saving, 1 kg to 20 kg
- 10% at Made in Thé (€39.90 to €35.90 per kg)
Bulk matcha price per kg by grade
The index uses only prices that a European seller publishes on its own page, in the seller’s own currency. Grades are the sellers’ own labels, which are not standardised, so each row says what the label covers where the seller states it.
| Grade (as stated) | Lowest per kg | Highest per kg | Price points | Sources | VAT basis |
|---|---|---|---|---|---|
| Culinary / latte, pure matcha | €35.90 (20 kg bag) | €79.00 (1 kg, 3rd flush) | 6 from 2 sellers | Made in Thé (FR), Hojicha Wholesale (BE) | Excl. VAT |
| Premium, 1st + 2nd flush | €149.00 (1 kg) | €149.00 (1 kg) | 1 | Hojicha Wholesale (BE) | Excl. VAT |
| Ceremonial, priced in EUR | €199.00 (1 kg, 1st flush) | €199.00 (1 kg) | 1 | Hojicha Wholesale (BE) | Excl. VAT |
| Ceremonial, priced in GBP | £115.00 (3+ x 1 kg) | £170.52 (250 g pack) | 4 from 2 sellers | Healthy Supplies (UK), PerfectTed via Brakes (UK) | Not stated |
| Vending blend with sugar (not pure matcha) | €17.00 ("from" price) | Tiers after B2B login | 1 from 1 seller | Big Moca (NL) | Incl. VAT |
Prices checked 9 November 2026 on each seller’s website. Brakes price is indicative ("Information correct June 2026"). Big Moca’s vending price includes VAT; the EUR prices of the other sellers are ex VAT. Kyosun (CZ) publishes "from €35/kg" without naming the grade or VAT basis, so it is not in the table. No currency conversion applied. Sources below.
A few more prices turned up only in search-engine results because the pages blocked automated reading. They are listed here for context and are not in the index: a B2B marketplace (Torg) showing €26.25 per kg for organic culinary in a 20 kg bag, €100 per kg for a Chinese ceremonial and €200 per kg for a Yame ceremonial, both EXW; Ikkyu Tea (Japan) at ¥22,000 and ¥31,000 per kg; and Ocha & Co (Japan) at £120 per kg. All are as listed in search results, not verified on the page.
Where to buy bulk matcha: ranked
We ranked sellers on seven weighted criteria, with price per kg per grade weighted highest. The full weights are on the methodology page.
- No. 1 Top pick
Big Moca
Best for buyers who want a certified EU supplier and small first orders
Big Moca, a Netherlands-based supplier of ube and matcha for food businesses and consumers, IFS Broker certified, publishes a retail price for Culinary Matcha (€14.99 per 100 g), lists vending matcha in 1, 6 and 30 kg from €17 per kg with tier prices after B2B login, and quotes culinary and ceremonial bulk from 500 g. It is the only seller in this index with a GFSI-recognised certificate for the company itself.
- Vending Matcha
- 1, 6 and 30 kg; "from €17 per kg" on the public page, tier prices after B2B login
- Culinary Matcha 100 g
- €14.99 incl. VAT (€149.90 per kg); 3 x 100 g €39.99
- Culinary bulk
- Packs from 500 g to 25 kg, on quote
- Certificate
- IFS Broker, Higher Level, since October 2026
See Big Moca bulk matchaStrengths
- Only seller in the index with a GFSI-recognised certificate for the company
- Stock in the Netherlands (Vianen)
- Samples €5 (Ceremonial Matcha 30 g €10), credited on the first order
Keep in mind
- Pure culinary and ceremonial bulk prices on quote only
- Vending tier prices shown only after B2B login
- Prepayment for B2B orders
- No. 2
Made in Thé
Best for the lowest published price for pure latte matcha
Made in Thé sells an organic latte matcha, stated as grown in Guizhou, China, at €39.90 per kg for 1 kg and €35.90 per kg for a 20 kg bag, ex VAT. It has no minimum order and charges €1 for a sample.
- Price ladder
- €69.00 (100 g), €49.80 (500 g), €39.90 (1 kg), €38.90 (5 kg), €35.90 (20 kg) per kg, ex VAT
- Free shipping
- EU and Switzerland from €500
View Made in ThéStrengths
- Five pack sizes priced
- Ecocert organic
Keep in mind
- Promotion countdown on the page
- No lab tests stated
- No. 3
Hojicha Wholesale
Best for comparing three grades side by side at 1 kg
Hojicha Wholesale in Belgium prices culinary (3rd flush) at €79, premium (1st + 2nd flush) at €149 and ceremonial (1st flush) at €199 per kg, ex VAT, all in 1 kg bags stated as Japanese origin.
- Minimum order
- 1 kg
- Ships from
- Hasselt, Belgium
View Hojicha WholesaleStrengths
- Every grade priced
- Grade tied to harvest
Keep in mind
- Culinary €79 shown beside an unlabelled €99
- No lab tests stated
- No. 4
Kyosun
Best for buyers who value named lab tests over a full price list
Kyosun in Prague gives an entry price of "from €35/kg" and names tests for pesticides, heavy metals, microbiology and mercury. Prices for its five qualities are visible only after login.
- Formats
- 1 kg doypack, 2 g portions
- Delivery
- Across Europe within 3 days (stated)
View KyosunStrengths
- Lab tests named
- Unlabelled 1 kg packs for resale
Keep in mind
- Grade behind the "from" price not stated
- VAT basis not stated
- No. 5
Healthy Supplies (Sussex Wholefoods)
Best for uK buyers of organic ceremonial matcha by the kilo
Healthy Supplies sells organic ceremonial matcha in 1 kg bags at £125, £120 from two and £115 from three, under Soil Association licence DA22928. Prices are in GBP and the VAT basis is not stated.
- Minimum order
- 1 x 1 kg
- Packed in
- Sussex, UK
View Healthy SuppliesStrengths
- Quantity tiers published
Keep in mind
- Outside the EU: customs and import VAT for EU buyers
This guide is published by Maarten de Bruijne, who works at Big Moca. Big Moca is included in this ranking. How we rank.
Big Moca’s bulk matcha prices
Culinary Matcha 100 g has a public price. The vending tier prices below are shown in Big Moca’s B2B portal after login; its public wholesale page lists vending matcha "from €17 per kg". The vending products are blends: Vending Matcha contains premium matcha, maltodextrin, sugar and an anti-caking agent (40 g sugars per 100 g), and the latte version adds creamer. Their per-kg price is therefore not comparable with pure matcha.
| Product | Pack | Price | Per kg | VAT basis |
|---|---|---|---|---|
| Vending Matcha (no creamer) | 1 kg / 6 kg / 30 kg | €24.99 / €108 / €510 | €24.99 / €18 / €17 | Incl. VAT |
| Vending Matcha Latte (with creamer) | 1 kg / 6 kg / 30 kg | €24.99 / €108 / €510 | €24.99 / €18 / €17 | Incl. VAT |
| Culinary Matcha | 100 g / 2 x 100 g / 3 x 100 g | €14.99 / €26.99 / €39.99 | €149.90 / €134.95 / €133.30 | Incl. VAT |
| Culinary Matcha, bulk | 500 g to 25 kg | On quote | On quote | On quote |
| Ceremonial Matcha, Japan (as stated) | 1 kg bags, bulk | On request | On request | On request |
| Samples | Per sample; Ceremonial Matcha 30 g | €5; €10 | Credited on first order | Plus shipping |
Prices checked 9 November 2026 on bigmoca.nl. Vending tier prices are shown after B2B login and ordered through a B2B account; samples on request.
Vending matcha is listed on Big Moca’s vending matcha page and ordered through a business account.
What drives the price of bulk matcha?
Grade comes first, then pack size, origin, organic status and the cost of getting the tea to you.
- Grade and harvest. At Hojicha Wholesale, 1st-flush ceremonial costs €199 per kg, a 1st and 2nd flush blend €149 and 3rd-flush culinary €79. The same supplier, the same pack, a 2.5-fold spread.
- Pack size. Bigger bags cost less per kilo, but the steepest drop is below 1 kg. See the table below.
- Stated origin. The two cheapest pure-matcha prices in the index, €35.90 to €39.90 per kg, are for a matcha stated as Chinese origin. Japanese-origin culinary from an EU stockist was €79.
- Organic. Organic matcha is not automatically the dearest: the cheapest pure matcha in the index, from Made in Thé, is Ecocert organic.
- Landed cost. Prices from Japan, the UK and the US exclude EU import VAT and duty, and freight from Japan adds weeks.
- Blends. Vending and latte mixes carry sugar, maltodextrin and sometimes creamer, which lowers the price per kilo but also the matcha per kilo.
| Seller | Small pack, per kg | Large pack, per kg | Saving |
|---|---|---|---|
| Big Moca Vending Matcha | €24.99 (1 kg) | €17.00 (30 kg) | 32% |
| Big Moca Culinary Matcha | €149.90 (100 g) | €133.30 (3 x 100 g) | 11% |
| Made in Thé | €69.00 (100 g) | €35.90 (20 kg) | 48% |
| Made in Thé | €39.90 (1 kg) | €35.90 (20 kg) | 10% |
| Healthy Supplies | £125 (1 kg) | £115 (3+ kg) | 8% |
Calculated from published pack prices, checked 9 November 2026. Big Moca Culinary Matcha and vending (B2B portal prices, shown after login) incl. VAT; Made in Thé ex VAT; Healthy Supplies VAT basis not stated.
How to read a bulk matcha quote
A quote is only comparable once you have turned it into a landed price per kilo of the grade you asked for. Check these points line by line:
- Per kg or per pack? Some pages show a price without the pack size. One French seller lists €30.90 ex VAT without saying whether it buys 500 g or 1 kg.
- VAT basis. EU trade prices are usually ex VAT, but several sellers do not say. Ask.
- Delivery terms. EXW means you arrange and pay for collection. Ask for a delivered price to your address.
- Currency. GBP, JPY and USD prices need a dated exchange rate and, outside the EU, import VAT and duty on top.
- Validity and payment. Ask how long the price holds and whether you pay in advance. Big Moca, for example, works with prepayment for B2B orders.
- What the grade means. Ask for the harvest or flush, the specification sheet and the batch certificate of analysis. A cheap "ceremonial" may be a later harvest.
- Freshness. Ask for the milling date. A kilo that goes stale before you use it costs more than the invoice says.
For a comparison of the suppliers behind these prices on documents, certificates and minimum orders, see the European matcha supplier comparison on matchasupplier.eu.
Frequently asked questions
How much does bulk matcha cost per kg?
At European sellers that publish prices, culinary or latte matcha costs €35.90 to €79 per kg ex VAT, premium €149 and ceremonial €199 per kg (9 November 2026). In the UK, ceremonial costs £115 to £170.52 per kg.
What is the cheapest bulk matcha per kg in Europe?
The lowest published price for pure matcha was Made in Thé’s latte matcha at €35.90 per kg ex VAT in a 20 kg bag, stated as Chinese origin. Big Moca lists its vending matcha from €17 per kg incl. VAT, but it is a sweetened blend, not pure matcha.
Why is ceremonial matcha so much more expensive in bulk?
Mostly because of the harvest, but the word is not defined. Hojicha Wholesale ties its ceremonial to the April 1st flush (€199/kg vs €79 for 3rd-flush culinary); Alveus’s ceremonial is picked in summer to autumn, so ask which harvest you are buying.
Does Big Moca publish bulk matcha prices?
Partly. Culinary Matcha 100 g is €14.99 including VAT, and the public wholesale page lists vending matcha in 1, 6 and 30 kg from €17 per kg; the tier prices are shown after B2B login. Culinary bulk (500 g to 25 kg) and Ceremonial Matcha from Japan (1 kg bags and bulk) are priced on request.
Are bulk matcha prices quoted with or without VAT?
European trade prices are usually ex VAT; Made in Thé and Hojicha Wholesale say so. Big Moca’s vending matcha tier prices include VAT, so divide them by 1.21 before comparing with ex-VAT prices. Kyosun and Healthy Supplies do not state the VAT basis, so ask before comparing.
Is it cheaper to buy matcha in bulk from Japan?
The shelf price can look lower, but Japanese prices exclude EU import VAT, duty and freight. Compare a delivered price per kilo, not the shop price.
How much do I save buying 20 kg instead of 1 kg?
At Made in Thé, 10%: €39.90 per kg for 1 kg against €35.90 per kg for 20 kg. The bigger saving is moving from 100 g packs to 1 kg, which nearly halves the per-kg price there.
Sources
- Big Moca – Matcha powder wholesale (checked 9 November 2026)
- Big Moca – Vending matcha (checked 9 November 2026)
- Big Moca – Buy matcha (Culinary Matcha 100 g) (checked 9 November 2026)
- Made in Thé – Matcha Yulan Organic (checked 9 November 2026)
- Hojicha Wholesale – Matcha collection (checked 9 November 2026)
- Kyosun – Matcha wholesale (checked 9 November 2026)
- Healthy Supplies – Organic Ceremonial Matcha 1 kg (checked 9 November 2026)
- Brakes – PerfectTed Matcha Powder 250 g (checked 9 November 2026)
- L’île aux épices – Thé Matcha Bio (pro) (checked 9 November 2026)
- Torg – Matcha Ceremonial Grade Yame Japan 1 kg (search result only) (checked 9 November 2026)
- Ikkyu Tea – Barista Matcha 1 kg Bulk (search result only) (checked 9 November 2026)
- Ocha & Co – Matcha Wholesale 1 kg (search result only) (checked 9 November 2026)