Bulk matcha FAQ

There are too few published prices for a meaningful average. The published range at EU sellers is €35.90 to €79 per kg ex VAT for culinary or latte grades, €149 for premium and €199 for ceremonial. See the price index.

Big Moca (Culinary Matcha 100 g; vending tiers after B2B login), Made in Thé (100 g to 20 kg), Hojicha Wholesale (three grades at 1 kg) and, in the UK, Healthy Supplies (1 kg tiers). Most other wholesalers quote on request or use a login.

Because the ranking weighs seven criteria, not price alone. Big Moca holds IFS Broker at Higher Level, publishes a retail price for Culinary Matcha 100 g (€14.99), ships from the Netherlands, sells culinary packs from 500 g and vending matcha in 1, 6 and 30 kg, and charges €5 per sample. Its vending tiers are shown after B2B login; culinary bulk and Japanese ceremonial matcha are on request.

At Made in Thé, 10% per kilo: €35.90 against €39.90 ex VAT. At Big Moca, the vending matcha tier prices (shown after B2B login) drop 32% per kilo from 1 kg to 30 kg.

Per kilo, yes, but it contains less matcha. Big Moca’s Vending Matcha is a blend with maltodextrin, sugar (40 g sugars per 100 g) and an anti-caking agent, dosed at 10 g per 100 ml. Compare cost per drink, not per kilo.

About 2.5 times as much at the same seller: €199 against €79 per kg ex VAT at Hojicha Wholesale. Per 2 g serving that is €0.40 against €0.16, by our calculation.

Only a few threads are relevant. The most useful, in r/ecommerce, advises asking for batch certificates of analysis and origin documents and booking production 60 to 90 days ahead. See bulk matcha reviews.

Compare like with like. Most EU trade prices are ex VAT, but several sellers do not say. Ask for the VAT basis, and add import VAT and duty to prices from outside the EU.

Unopened, check the best-before date on the bag; Big Moca gives its vending matcha a shelf life of 8 months. Once opened, Ippodo recommends using matcha within about a month, so order in amounts you can use in that time.

Yes, from several sellers. Made in Thé charges €1, Big Moca charges €5 per sample (Ceremonial Matcha 30 g €10) credited on the first order, and Alveus and AIYA Europe offer free samples. Big Moca’s samples are available on request.

It depends on the use. The two lowest published pure-matcha prices in our index, €35.90 to €39.90 per kg, are for a latte matcha stated as Chinese origin. For lattes and baking it may be fine; ask for a batch certificate of analysis and test a sample in your recipe.