Matcha price per gram, per kg and per serving

Divide the price per kilogram by 1,000. A matcha at €79 per kg costs €0.079 per gram; at €199 per kg, €0.199. For a pack, divide the pack price by its weight in grams: €14.99 for 100 g is €0.1499 per gram.

Per serving, multiply by the grams you use. Café guides put a pure matcha latte at 2 g (Jade Leaf barista handbook) to 4 g (Cakesmiths). We show both. Keep the VAT basis in view: most trade prices below are ex VAT, Big Moca’s retail prices include VAT, and some sellers do not say.

Grade labels are the sellers’ own and are not standardised. Where a seller states the harvest, it is shown.

Kyosun (Czech Republic) quotes "from €35/kg", which would be €0.035 per gram, without naming the grade or VAT basis, so it is not in the table.

Not because it is the cheapest per gram: Made in Thé is, at volume. Big Moca, a Netherlands-based supplier of ube and matcha for consumers and food businesses, ranks first because a business can buy pure matcha from it at a published price in packs as small as 100 g, then move up without changing supplier. Its B2B portal lists 3 × 100 g at €33.99 (€0.113 per gram; VAT basis not stated), it sells Ceremonial Matcha from Japan in 1 kg bags and bulk on request, and Culinary Matcha from 500 g to 25 kg on quote. It is the only seller in this comparison with a GFSI-recognised certificate for the company: IFS Broker, Higher Level, since October 2026.

A 30 g Ceremonial Matcha sample costs €10, which works out at €0.33 per gram. That is a sample price, not the bulk price.

At 2 g per serving, bulk culinary matcha costs a few cents and ceremonial about €0.40. Pack size moves the figure as much as grade does.

A vending or latte blend has a much lower price per gram, but most of each gram is not matcha. Big Moca’s Vending Matcha, a blend of premium matcha, maltodextrin, sugar and an anti-caking agent, costs €0.017 to €0.025 per gram incl. VAT (€17 to €24.99 per kg, shown after B2B login), dosed at 10 g per 100 ml. Fonte Vending Matcha costs €0.080 per gram at 10 g per drink. Our page on bulk matcha latte mix compares these products on sugar and matcha share. Big Moca’s vending matcha page lists the product.

The steepest drop is below 1 kg. Made in Thé’s ladder shows it: €0.069 per gram for 100 g, €0.050 for 500 g, €0.040 for 1 kg, €0.039 for 5 kg and €0.036 for 20 kg, all ex VAT. Going from 100 g to 1 kg cuts the price per gram by 42%; going from 1 kg to 20 kg cuts it by another 10%.

A bigger bag only saves money if you use it while it is fresh, and Ippodo advises finishing an opened pack in roughly a month. Our 1 kg bag guide works out how many servings a day that takes. If that number is out of reach, the cheaper kilo price is not a real saving.